UNCG Summer Session


Billboard design for integrated marketing campaign promoting UNCG Summer Session.

Billboard design for integrated marketing campaign promoting UNCG Summer Session.

Challenge

UNC-Greensboro needed to market its summer session courses to students at other universities, yet had an outdated website and very little promotion beyond the university campus.

Solution

Brook worked on a three-person team developed an integrated marketing plan targeting students at other universities in the Piedmont Triad. The plan’s messaging focused on the value of summer session credits being transferred back to other schools, helping students graduate faster.

Results

Brook wrote the “Opportunity doesn’t take three months off” tagline along with supporting copy for print, web, social media, radio, and YouTube ads that made up the integrated marketing campaign. UNCG’s Bryan School of Business requested inclusion in the campaign, and Brook wrote copy for a “Business doesn’t take three months off” series of ads for print, social media, and YouTube.

 

Listen to radio ad for Summer Session.

 

Listen to radio ad for Bryan School of Business

 

Watch YouTube ad for Summer Session

 

Watch YouTube ad for Bryan School of Business